1. What are cookies
Cookies are small text files that visited websites send to the user's browser, where they are stored to be retransmitted to the site on the next visit. They allow the site to recognize the device and to collect information about browsing behavior.
This site uses third-party cookies for analytical, behavioral and marketing purposes, activated only after the user’s consent via the cookie banner. Google Ads marketing cookies are used to measure the effectiveness of advertising campaigns (conversions), not to build advertising profiles of the user.
2. Types of cookies used
Technical cookies (always active)
Cookies strictly necessary for the site’s operation. They do not require consent pursuant to Art. 122 D.Lgs. 196/2003. They include any session cookies for managing navigation and user preferences (e.g., language selection, visual theme). This data is stored exclusively in the browser’s localStorage and is not transmitted to external servers.
Analytical cookies - Google Analytics 4
Google Analytics 4 (Google LLC, USA) collects anonymous browsing data to enable the Controller to understand how users interact with the site. The IP address is anonymized before transmission. Transfer to the USA occurs via Standard Contractual Clauses (SCC) or the EU‑USA Data Privacy Framework.
For more information: Google privacy policy · Google Analytics opt‑out.
Behavioral cookies - Microsoft Clarity
Microsoft Clarity (Microsoft Corporation, USA) records anonymous browsing sessions via heatmaps and session recording to analyze user behavior and improve site usability. Microsoft states that it does not use this data for advertising purposes nor sell it to third parties. Transfer to the USA occurs via Standard Contractual Clauses (SCC).
For more information: Microsoft privacy statement.
Marketing cookies - Google Ads
Google Ads (Google Ireland Ltd. / Google LLC, USA) sets cookies to attribute to advertising campaigns the actions performed on the site (submission of the contact form, clicks on the phone number) and to measure their effectiveness. The site adopts Google’s consent mode (Consent Mode v2): cookies and their identifiers are set only after consent to marketing cookies. To improve measurement accuracy, the Enhanced Conversions feature is active: the email address and phone number provided in the form are anonymized via SHA-256 encryption within the browser before being transmitted to Google, which uses them solely for conversion matching. Transfer to the USA occurs via Standard Contractual Clauses (SCC) or the EU-USA Data Privacy Framework.
For more information: How Google uses data.
3. Cookie details
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
arcadia.consent | Arcadia Company | Records the user’s choice regarding non‑technical cookies (analytical and behavioral) | Persistent (localStorage) | Technical |
_ga | Google Analytics | Distinguishes unique users by assigning a random ID | 2 years | Analytical |
_ga_* | Google Analytics | Persists session state for GA4 property | 2 years | Analytical |
_gid | Google Analytics | Distinguishes users for short sessions | 24 hours | Analytical |
_clck | Microsoft Clarity | Identifies the user's browser to aggregate navigation | 1 year | Behavioral |
_clsk | Microsoft Clarity | Links multiple page views from the same session | 1 day | Behavioral |
MUID | Microsoft | Microsoft User ID used to synchronize data across Microsoft services | 1 year | Behavioral |
_clstate | Microsoft Clarity | Persists Clarity session state information | Session | Behavioral |
_gcl_au | Google Ads | Google Ads: stores and attributes to campaigns the conversions (form submission, click-to-call) originating from ads | 90 days | Marketing |
_gcl_aw | Google Ads | Google Ads: stores the ad click identifier (GCLID) to link the visit to the originating campaign | 90 days | Marketing |
4. Consent and preferences management
On first access to the site, a cookie banner is displayed allowing acceptance or rejection of non‑technical cookies. Preferences can be changed at any time via the banner.
Alternatively, cookies can be disabled directly in the browser. Disabling all cookies may impair some site functionalities. Below are links to instructions for the major browsers:
To specifically disable Google Analytics, the Google browser add‑on.
5. Changes to the cookie policy
The Controller reserves the right to modify this Cookie Policy at any time, including due to regulatory changes. Changes will be posted on this page with an updated date at the bottom. Users are invited to review this page periodically.
For any questions: info@arcadiacompany.it. For the full information on personal data processing, refer to the Privacy Policy.