1. What are cookies
Cookies are small text files that visited websites send to the user's browser, where they are stored to be retransmitted to the site on the next visit. They allow the site to recognize the device and to collect information about browsing behavior.
This site uses third-party cookies for analytical, behavioral and marketing purposes, activated only after the user’s consent via the cookie banner. Google Ads marketing cookies are used to measure the effectiveness of advertising campaigns (conversions), not to build advertising profiles of the user.
2. Types of cookies used
Technical cookies (always active)
Cookies and tools strictly necessary for the site’s operation, which do not require consent pursuant to Art. 122 D.Lgs. 196/2003. Technical preferences are stored in the browser’s localStorage (the cookie choice, key arcadia.consent) and in a technical session cookie NEXT_LOCALE (the site language). This data is not transmitted to third parties.
Analytical cookies - Google Analytics 4
Google Analytics 4 (Google LLC, USA) collects pseudonymised browsing data to enable the Controller to understand how users interact with the site. The tag is loaded only after consent to analytics cookies. GA4 does not log or store IP addresses. Transfer to the USA occurs via Standard Contractual Clauses (SCC) or the EU‑USA Data Privacy Framework.
For more information: Google privacy policy · Google Analytics opt‑out.
Behavioral cookies - Microsoft Clarity
Microsoft Clarity (Microsoft Corporation, USA), loaded only after consent to behavioural cookies, collects pseudonymised data on page interactions (click and scroll heatmaps) and session recordings, in which the provider masks the text typed into form fields, to analyze user behavior and improve site usability. Microsoft states that it does not use this data for advertising purposes nor sell it to third parties. Transfer to the USA occurs under the EU-USA Data Privacy Framework, to which Microsoft adheres, or via Standard Contractual Clauses (SCC).
For more information: Microsoft privacy statement.
Marketing cookies - Google Ads
Google Ads (Google Ireland Ltd. / Google LLC, USA) sets cookies to attribute to advertising campaigns the actions performed on the site (submission of the contact form, clicks on the phone number) and to measure their effectiveness. The site adopts Google’s consent mode (Consent Mode v2): cookies and their identifiers are set only after consent to marketing cookies. To improve measurement accuracy, the Enhanced Conversions feature is active: the email address and phone number provided in the form are pseudonymised via SHA-256 hashing within the browser (so they are not anonymous data) before being transmitted to Google, which uses them solely for conversion matching. Transfer to the USA occurs via Standard Contractual Clauses (SCC) or the EU-USA Data Privacy Framework.
For more information: How Google uses data.
3. Cookie details
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
arcadia.consent | Arcadia Company | Records the user’s choice regarding non‑technical cookies (analytical, behavioural and marketing) | Persistent (localStorage) | Technical |
NEXT_LOCALE | Arcadia Company | Stores the language chosen for the site | Session | Technical |
_ga | Google Analytics | Distinguishes unique users by assigning a random ID | 2 years | Analytical |
_ga_* | Google Analytics | Persists session state for GA4 property | 2 years | Analytical |
_clck | Microsoft Clarity | Identifies the user's browser to aggregate navigation | 1 year | Behavioral |
_clsk | Microsoft Clarity | Links multiple page views from the same session | 1 day | Behavioral |
MUID | Microsoft | Microsoft cookie used by Clarity to recognise the browser across Microsoft services | 1 year | Behavioral |
_clstate | Microsoft Clarity | Persists Clarity session state information | Session | Behavioral |
_gcl_au | Google Ads | Google Ads: stores and attributes to campaigns the conversions (form submission, click-to-call) originating from ads | 90 days | Marketing |
_gcl_aw | Google Ads | Google Ads: stores the ad click identifier (GCLID) to link the visit to the originating campaign | 90 days | Marketing |
4. Consent and preferences management
On first access to the site, a cookie banner is displayed allowing you to accept all non‑technical cookies or to continue with technical cookies only. Your choice can be changed at any time by reopening the banner from the “Cookie preferences” link in the footer.
Alternatively, cookies can be disabled directly in the browser. Disabling all cookies may impair some site functionalities. Below are links to instructions for the major browsers:
To specifically disable Google Analytics, the Google browser add‑on.
5. Changes to the cookie policy
The Controller reserves the right to modify this Cookie Policy at any time, including due to regulatory changes. Changes will be posted on this page with an updated date at the bottom. Users are invited to review this page periodically.
For any questions: info@arcadiacompany.it. For the full information on personal data processing, refer to the Privacy Policy.