{"id":7090,"date":"2026-03-10T10:23:00","date_gmt":"2026-03-10T10:23:00","guid":{"rendered":"http:\/\/192.168.178.100:65530\/?page_id=7090"},"modified":"2026-05-21T20:05:39","modified_gmt":"2026-05-21T18:05:39","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.arcadiacompany.it\/es\/privacy-policy\/","title":{"rendered":"Pol\u00edtica de Privacidad"},"content":{"rendered":"<h2 id=\"h-informativa-sul-trattamento-dei-dati-personali-art-13-14-reg-ue-2016-679\" class=\"wp-block-heading\">INFORMACI\u00d3N SOBRE EL TRATAMIENTO DE DATOS PERSONALES (Arts. 13-14 del Reglamento UE 2016\/679)<\/h2>\n\n\n\n<h3 id=\"h-1-titolare-del-trattamento\" class=\"wp-block-heading\">1. RESPONSABLE DEL TRATAMIENTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El Responsable del tratamiento es Arcadia Company, con domicilio social en Piazza Don Mapelli 60, 20099 Sesto San Giovanni (MI), NIF B09758380969.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correo electr\u00f3nico: info@arcadiacompany.it<\/li>\n\n\n\n<li>Correo electr\u00f3nico certificado: arcadiacompany@pec.it<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">(Se indica que no se cuenta con un Delegado de Protecci\u00f3n de Datos \u2013 DPD).<\/p>\n\n\n\n<h3 id=\"h-2-tipologia-di-dati-raccolti-e-finalita\" class=\"wp-block-heading\">2. TIPOLOG\u00cdA DE DATOS RECOPILADOS Y FINALIDAD<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El Titular recopila y trata los siguientes datos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos de contacto: nombre, apellidos, direcci\u00f3n de correo electr\u00f3nico, n\u00famero de tel\u00e9fono\/m\u00f3vil, facilitados voluntariamente a trav\u00e9s del formulario de contacto para solicitar informaci\u00f3n o presupuestos sobre servicios de investigaci\u00f3n y seguridad.<\/li>\n\n\n\n<li>Datos de Navegaci\u00f3n y Geolocalizaci\u00f3n: Recogidos mediante Google Analytics con fines estad\u00edsticos y de optimizaci\u00f3n del sitio web.<\/li>\n\n\n\n<li>Contenido de las Conversaciones (Chatbot): Textos e inputs introducidos por el usuario en la interfaz de asistencia virtual basada en Inteligencia Artificial.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-3-base-giuridica-del-trattamento\" class=\"wp-block-heading\">3. BASE JUR\u00cdDICA DEL TRATAMIENTO<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Realizaci\u00f3n de medidas precontractuales: Para dar respuesta a las solicitudes enviadas a trav\u00e9s del formulario (Art. 6.1.b RGPD).<\/li>\n\n\n\n<li>Inter\u00e9s leg\u00edtimo: Para el monitoreo de la seguridad del sitio y la mejora t\u00e9cnica de las respuestas proporcionadas por la IA (Art. 6.1.f RGPD).<\/li>\n\n\n\n<li>Consentimiento del interesado: Para la recopilaci\u00f3n de datos de geolocalizaci\u00f3n y cookies anal\u00edticas (Art. 6.1.a RGPD).<\/li>\n<\/ol>\n\n\n\n<h3 id=\"h-4-sezione-ai-trattamento-dati-on-premise-e-anonimizzazione\" class=\"wp-block-heading\">4. SECCI\u00d3N IA: TRATAMIENTO DE DATOS \u00abON-PREMISE\u00bb Y ANONIMIZACI\u00d3N<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En cumplimiento del Reglamento de Inteligencia Artificial de la UE (EU AI Act), se informa al usuario de que este sitio web utiliza un sistema de Inteligencia Artificial basado en modelos LLM (Large Language Model).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soberan\u00eda de los Datos: El modelo LLM se aloja \u00edntegramente en los servidores propios de Arcadia Company, ubicados en sus instalaciones. Ning\u00fan dato introducido en el chat se transmite a terceros ni se emplea para entrenar modelos externos.<\/li>\n\n\n\n<li>Anonimizaci\u00f3n nativa: El sistema guarda \u00fanicamente el contenido textual de la conversaci\u00f3n. No se conserva ning\u00fan v\u00ednculo t\u00e9cnico (IP o ID de sesi\u00f3n) entre el usuario y el texto escrito.<\/li>\n\n\n\n<li>L\u00f3gica del tratamiento: La IA procesa las solicitudes para ofrecer asistencia inmediata, pero no toma decisiones automatizadas que produzcan efectos jur\u00eddicos (seg\u00fan el Art. 22 del RGPD).<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-5-trasferimento-dati-extra-ue\" class=\"wp-block-heading\">5. TRANSFERENCIA DE DATOS FUERA DE LA UE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A excepci\u00f3n de la IA (gestionada internamente), el uso de Google Analytics podr\u00eda implicar la transferencia de metadatos de navegaci\u00f3n a servidores ubicados en Estados Unidos. Esta transferencia se rige por el Marco de Privacidad de Datos (Data Privacy Framework) o por las Cl\u00e1usulas Contractuales Tipo (SCC) para garantizar un nivel de protecci\u00f3n adecuado conforme a los est\u00e1ndares europeos.<\/p>\n\n\n\n<h3 id=\"h-6-periodo-di-conservazione-e-diritti-art-11-gdpr\" class=\"wp-block-heading\">6. PER\u00cdODO DE CONSERVACI\u00d3N Y DERECHOS (Art. 11 RGPD)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos del formulario: Conservados durante el tiempo necesario para gestionar la solicitud y cumplir con las posibles obligaciones legales.<\/li>\n\n\n\n<li>Datos del Chatbot: Los contenidos se conservan durante un m\u00e1ximo de 24 meses para an\u00e1lisis t\u00e9cnicos.<\/li>\n\n\n\n<li>Ejercicio de Derechos: El interesado podr\u00e1 solicitar el acceso, rectificaci\u00f3n o supresi\u00f3n de sus datos enviando una comunicaci\u00f3n a info@arcadiacompany.it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nota importante (Art. 11 RGPD): Dado que las conversaciones con el chatbot se guardan de forma an\u00f3nima y el Responsable no puede identificar al autor de un texto concreto, no podr\u00e1n ejercerse los derechos de supresi\u00f3n o acceso sobre dichos contenidos, salvo que el usuario aporte elementos \u00fanicos que permitan su identificaci\u00f3n fehaciente.<\/p>\n\n\n\n<h3 id=\"h-7-lista-cookie\" class=\"wp-block-heading\">7. LISTA DE COOKIES<\/h3>\n\n\n\t<table class=\"mcc-policy-table\">\n\t\t<thead>\n\t\t\t<tr>\n\t\t\t\t<th>Categoria<\/th>\n\t\t\t\t<th>Nombre<\/th>\n\t\t\t\t<th>Fornitore<\/th>\n\t\t\t\t<th>Objetivo<\/th>\n\t\t\t\t<th>Duraci\u00f3n<\/th>\n\t\t\t<\/tr>\n\t\t<\/thead>\n\t\t<tbody>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">T\u00e9cnicos especializados<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>acceso_autorizado<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Titular (sitio web)<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Utilizado para la verificaci\u00f3n de edad y el consentimiento de privacidad para el uso de la IA de Arcadia<\/td>\n\t\t\t\t<td data-label=\"Durata\">1 mes<\/td>\n\t\t\t<\/tr>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">Perfilado<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>_ga<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Google LLC<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Se emplea para distinguir a los usuarios \u00fanicos asignando un n\u00famero generado aleatoriamente como identificador del cliente. Se utiliza para calcular los datos relativos a visitantes, sesiones y campa\u00f1as en los informes de an\u00e1lisis del sitio web.<\/td>\n\t\t\t\t<td data-label=\"Durata\">2 a\u00f1os<\/td>\n\t\t\t<\/tr>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">Perfilado<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>_ga_PST9P57TL4<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Google LLC<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Se utiliza para persistir y mantener el estado de la sesi\u00f3n del usuario durante la navegaci\u00f3n. Recopila datos estad\u00edsticos sobre la interacci\u00f3n con el sitio web para optimizar la experiencia de navegaci\u00f3n.<\/td>\n\t\t\t\t<td data-label=\"Durata\">2 a\u00f1os<\/td>\n\t\t\t<\/tr>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">Perfilado<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>_gcl_au<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Google LLC<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Recopila y almacena los datos relativos a los clics en los anuncios publicitarios para supervisar las conversiones y la eficacia de las campa\u00f1as de marketing de Google Ads.<\/td>\n\t\t\t\t<td data-label=\"Durata\">3 meses<\/td>\n\t\t\t<\/tr>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">Perfilado<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>_clck<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Microsoft<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Almacena el ID de usuario \u00fanico de Microsoft Clarity y las preferencias del navegador espec\u00edficas para este sitio. Garantiza que las visitas posteriores al mismo sitio web se atribuyan al mismo ID de usuario, permitiendo un an\u00e1lisis coherente del comportamiento a lo largo del tiempo.<\/td>\n\t\t\t\t<td data-label=\"Durata\">1 a\u00f1o<\/td>\n\t\t\t<\/tr>\n\t\t\t\t\t<tr>\n\t\t\t\t<td data-label=\"Categoria\">Perfilado<\/td>\n\t\t\t\t<td data-label=\"Nome\"><strong>CLSK<\/strong><\/td>\n\t\t\t\t<td data-label=\"Fornitore\">Microsoft<\/td>\n\t\t\t\t<td data-label=\"Scopo\">Vincula las visualizaciones de varias p\u00e1ginas realizadas por un usuario en un \u00fanico registro de sesi\u00f3n en Clarity. Se emplea para reconstruir el recorrido de navegaci\u00f3n del usuario e identificar posibles problemas de usabilidad o errores durante la sesi\u00f3n.<\/td>\n\t\t\t\t<td data-label=\"Durata\">24 horas<\/td>\n\t\t\t<\/tr>\n\t\t\t\t<\/tbody>\n\t<\/table>\n\t\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\" class=\"mcc-open-banner\">Haz clic aqu\u00ed para modificar tu consentimiento sobre las cookies<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>INFORMATIVA SUL TRATTAMENTO DEI DATI PERSONALI (Art. 13-14 Reg. UE 2016\/679) 1. TITOLARE DEL TRATTAMENTO Il Titolare del trattamento \u00e8 Arcadia Company, con sede legale in Piazza Don Mapelli 60, 20099 Sesto San Giovanni (MI), P.IVA 09758380969. (Si specifica che non \u00e8 presente un Data Protection Officer &#8211; DPO). 2. TIPOLOGIA DI DATI RACCOLTI E [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7243,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7090","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Privacy Policy | Arcadia Company<\/title>\n<meta name=\"description\" content=\"Privacy Policy e Cookie Policy di Arcadia Company\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy e Cookie Policy di Arcadia Company\" \/>\n<meta property=\"og:url\" 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